The main goal of a real estate agent is to create the impression of luxury for a home, which becomes the reality and expectation for the prospect. Creating such an impression is important. It demands effective marketing strategies to entice the home buyer. Thus every lead, be it from online listing, listing flyers, advertisements, direct mail or brochures must communicate the story aimed to attract the potential buyer.

You don’t need more marketing or advertising to sell a million-dollar house in a slow market.Your main tools are an effective marketing and advertising strategy. Here are some research-based ideas to help real estate marketers make more sales in a housing market that has gone cold.

1. Incorporate Excellent Photography

Don’t…

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A home inspection is one of the more important steps in the home buying process. When done to perfection, a home inspection allows the buyer to have a clear understanding of the property he or she is about to buy. It also provides the seller with the knowledge of which sections of the house need certain improvements.

Importance of a Pre-listing Home Inspection

Home inspections are undertaken on behalf of the buyer so that they (buyer) can know the true condition of the property. Below are the pros of having a pre-listing home inspection:

1. Reduce the stress of selling

Getting a pre-listing inspection can reduce stress surrounding a home sale. In case your home has hidden problems you’re unaware of, an inspection will alert you to such…

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