There are hundreds of brokers that Texas licensed real estate agents can work for, and there are huge differences in many. Some will just do nothing, and wait for you to bring them their cut of the commission when selling a property. VIP Realty is far removed from this type of real estate model. We actually take a proactive approach, in all facets of training to help each agent realize their full potential in whatever real estate market they would like to specialize in during their career. One on one mentoring, online training, and class based education is an on going process, and made available the instant you come aboard the VIP Realty Team.

Every real estate professional needs an arsenal of tools to help leverage their time, and abilities in the field today, and VIP realty has gone out of it

What to do?

1. The first order of business is to transform the task of marketing yourself from a difficult one into a pleasurable one. Approach it as an exciting, positive experience and soon you’ll find yourself enjoying yourself, instead of cringing every time you pick up the phone. A positive attitude really does go a long way when marketing yourself.
2. Know that you are offering a valuable service, not bothering people, when you place your first phone call. Focus on the many things you have to offer, and concentrate on relaying that to people. If you show confidence and offer to give valuable helpful ideas and suggestions that people need, you will soon find that people will generally be receptive to you.
3. Make a point to understand your unique selling points, and relay those to people. Eliminate the mindset of “I’m bragging,” and learn about your unique qualities that make you a valuable addition to any real estate transaction. The biggest hurdle you may face may be the need to downplay what you have to offer. But once you overcome this, you can let people know what you have to offer and radiate confidence while you’re doing it.
4. Always remain visible. People need to know who you are and how to reach you. Becoming very visible is often the best, first step when marketing yourself. You can’t talk to people about your qualities and talents if they don’t know you’re there!

Building your referral business eliminates the need to make cold calls, and also eliminate the need to spend time initiating relationships, as your referrals already trust you more than a complete stranger.

The best way to build your referral business is to develop long-term relationships with past clients. Easy ways to accomplish this include:

• Sending personal cards. Let your clients know that you are still thinking of them even after your business transaction has come to an end.
• Giving personalized stationery or gifts. A note pad with your name and contact number will keep you fresh in the mind of past clients.
• Mailing out comparative market analysis request letters to your past customers. This may prompt them to investigate the equity in their home and possibly purchase a larger one.
• Let your past customers know when you list or sell a property. Once again, keeping your name and contact information fresh in your past customer’s minds will often result in a healthy number of referrals.

You can obtain new client relationships, through referrals, by:

• Contacting customers who have bought or sold real estate in the past, but their real estate agent does not work for your company any longer, is an easy way to develop new relationships with past customers.
• Develop an endorsement letter agreement with a local attorney, accountant or insurance agent. This means that they will endorse your services to their clients and you will do the same for them.
• Ask your customers, right before closing, to write a short testimonial letter for you. You can then use this when marketing yourself to new clients.
• Provide change of address cards for your clients who are moving. Simply offer to send change of address cards (with your name and contact information, of course) to their friends and family, announcing their new address.

You

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