Often the biggest hurdles for real estate agents is the process of marketing themselves. Whether you feel as if you are bothering people, are difficult at promoting yourself or simply have a fear of rejection, the many reasons for hesitation when it comes to marketing yourself can mean the difference between a highly successful real [...]

If the thought of cold calling gives you hives, then you are not alone. Cold calling is often the task that many real estate agents dread. But you can cut down on the need to cold call by building your referral business.

Building your referral business eliminates the need to make cold calls, and also eliminate [...]

You’re going to meet a new client for the first time. You’ve put on your best. You are polished, shined and ready for business. You arrive, ten minutes late, what the heck, it’s only ten minutes. What’s that out of your day?
The client lets you in and you set up your listing [...]

Sales are slow, attitudes are hot, and the summer heat in Dallas is not helping. The phone doesn’t ring no matter how long you sit desk duty. You are frustrated, tired of fighting for every scrap of commission and you are really thinking a nice job at McDonalds could be just the thing [...]

Another six lenders just locked their door! Two of them were working on loan packages for your clients, now what?
The mortgage lender collapse as well as the change in mortgage rates and the loss of the sub-prime deluge is presenting challenges that the Dallas Real Estate market hasn’t seen for many years. Homes [...]

You’ve heard it for years: first things first. In real estate, it’s the same thing all the way through. This is not about following your contract or your client’s concerns all the way from start to finish. This is about your entire Real Estate Career, and how it interlocks with the rest [...]

Inquisitive Idiots? Hmmmm, are we talking about first time buyers? Maybe we’re talking about someone who is down sizing after loosing the spouse that took care of all the “business”?
Remember, educating the buyer and seller is part of what a Dallas Real Estate Agent does. The more your clients understand and the [...]

Compromise? Wrong - it may just be a compromise to your way of thinking. The problem is that sometimes you really are not inside the head of your client, no matter how much you have tried. You really can not see, or feel, or think things about the house in the way that [...]

How many times have you marveled at the number of ‘new home communities’ that have sprung up, with their same square footage, with only a slight variation of floor plans, and seen the people flock to them like they was a free feed at a Texas BBQ?
It is well known that the developers do minimal [...]

Who are you really working for? The client? In the short term, yes, definitely. The Broker? As long as the broker is taking a cut from your commission, you bet you’re working for him or her.
Then you look again. Maybe you need to rethink this concept. As a Dallas Real Estate [...]