Conformity
By Grace on May 6, 2008 in For Realtors
How many times have you marveled at the number of ‘new home communities’ that have sprung up, with their same square footage, with only a slight variation of floor plans, and seen the people flock to them like they was a free feed at a Texas BBQ?
It is well known that the developers do minimal changes so that the neighborhood provides good comparison sales for market research, but what about individuality? What about independent thought?
Take a good look around and count the number of McDonalds hamburger spots there are in Dallas. Now that’s conformity!
The problem is, with conformity in the Dallas Real Estate market all agents look alike as well as the houses do. It’s time to take a good look at what you do that makes you look like the roan stallion or the chestnut mare with the diamond blaze when in a herd of zebras.
Remember, real estate is not about the suit or dress, it’s about the way you do business and how you treat your clients. You can treat them like some agents do, like they are in line to decide if they want fries with their generic burger, or you can give them five star service even if they are looking at a cookie cutter house. There’s the difference: they will remember you, and your service.
2 Comment(s)
By Michelle Sterling Las Vegas Real Estate Agent on May 6, 2008 | Reply
I absolutely agree. I lead an Internet real estate team in Las Vegas, which is one of the most competitive markets in the country. I am constantly striving to differentiate myself and my people from the Realtor “crowd” in every way possible. There’s no question that superior knowledge of your market and highly attentive and personalized client services win the game every time.
By admin on May 8, 2008 | Reply
I’ve actually admired your site for quite some time. I know your team does an excellent job of being prompt and very attentive to your clients needs.