Did your Real Estate Broker Mislead You?

Do you currently have time to:

  • Do open houses

  • Attend a REALTOR Luncheons

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  • Attend weekly office meetings

  • Go on home tours

  • Cold call people that didn’t inquire about your services

  • Door knock

  • Spend$1,000s on ineffective marketing campaigns

  • Waste time on tasks that do not produce income

Then I regret to inform you that you may have been mislead. Many new agents flock to large brokerages assuming the the company name will produce them business, however in most instances that is not the case. So why would you give up 30% – 50%- of your commission, plus pay a monthly office fee?

Question So where does the Broker Commission go? Do you think it goes back out to market the agents? The majority of the time No! Most brokerage firms’ commissions are used to recruit more agents. Why do you think some or most real estate brokerages have 200-300 agents, because they have an overflow of business that they cannot handle. No, not at all. Most of those 200-300 agents are most likely closing about 4-8 deals per year. We realized that large real estate brokerages with their fancy images are all about themselves and not the agent. Branding is extremely important for any company; this is what these large Real Estate brokerages spend their money on, branding the name of the brokerage firm, NOT THEIR REALTORS.

You gave your brokerage 30%-50% to help them brand their name and what did you get in return? OH, that’s right. You get to put their logo on your business cards & for sale signs

3 Responses to “Did your Real Estate Broker Mislead You?”

  1. David says:

    There are many agents who actually waste their time doing open houses, which is pretty sad.

  2. Indeed, many agents fall for the old school tactics.

  3. I get calls from Remax agents everyday tell me that they think they may have made a mistake but they don’t know how to leave. The think the name helps them. I just tell them good luck

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