Most realtors understand that, in order to attract the largest number of Highland Park buyers, they need to have an online presence, not many of them actually take the time to make sure this happens. Consider that nearly 8 out of 10 buyers head to the Internet when shopping for a home and it quickly becomes clear that if your realtor doesn’t have a strong online presence you could be missing out on fantastic opportunities. What you can’t do is trust what the agent tells you. Many agents claim to have a great online presence, but most of the fail at making it happen. In short, it is best to check yourself and do your own research when choosing a seller’s agent.
When choosing a seller’s agent to sell your home, one of the questions you should ask is: “What do you do to maintain a strong online presence?” If the agent can’t immediately list at least three ways he or she works to maintain an online dominance, then the agent probably isn’t for you.
A good agent should be able to prove his or her online presence by showing you:
- A personal website – In addition to the real estate firm’s website, the agent should also have his or her own personal website where your property can be featured. That way, when buyers find your home, they can view it through the agent’s personal website. A property listing on a personal website often provides more information about the property and more photographs.
- A strong social media presence – Agents communicate with other agents and with clients through social media. A Facebook page, for example, can allow your agent to get the word out about your property in a quick and efficient manner.
- A presence on other websites and blogs – If your agent has a strong online presence, he or she will quickly be seen as an expert in the area. Because of this, more buyers and buyer’s agents will follow your agent online, thereby allowing your agent to get your property in front of many more buyers and buyers’ agent than through traditional marketing routes.